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January 30, 2023

How we host our product demos in Storytail

Ryan Hayward
Co-founder, Storytail

Demo calls are always scary. As a founder, you have to go into your unnatural state of sales mode and you feel the knock out punch of your imposter syndrome. Then there’s the additional anxiety that your product is going to burn to the ground as you present and you’re going to be the worst tech company on the existence of earth.

Yep, it’s often a growing spiral.

Fortunately for us, we can present our product inside on our product itself. After hosting endless hours of 1-on-1 product demos over the past month, we’ve learnt a lot from turning someone into a power user.

In this post, I want to share how we built & present our product demo in Storytail.

Our founding principles.

Demos are not about overloading someone with features. It’s about forming a strong relationship and turning a new user into a leading advocate. Here are a few of the founding principles we adopt when running demo calls:

It’s about them. Not you.

Often, when someone books a meeting to learn more about your product - you presume they want to hear all about you. And they do, but they don’t care about your ego - only you do. We use our demo calls to get a deeper understanding of their pain points and their use case so we can use that data to build a better product.

Tell stories.

No one wants to listen to a boring presentation. We want stories. With every demo, we aim to tell the story of lack of sanity to feeling like a human again.

Show, not tell.

People want two-way conversations. They’re tired of consuming knowledge. Our demos are designed for users to start using different features from the get go so they can experience the difference.

Our recipe.

This is how we structure our demo calls.

  1. Call to adventure: We always start by telling our story and aiming to hit the same pain points we had hosting our own content before Storytail. The first 3 minutes of our demo is critical to get someone invested in the rest of the demo.
  2. Transformation: This is where we run through all the features that makes Storytail special. Every feature we present, we get our user to engage and actually complete a task. They’re starting to become power users already! We also provide practical use cases for each feature to start getting our users to think more creatively about how they deliver their content.
  3. Listen: We shut up and hear their feedback. Talking to users is one of the most cruical points of data you can have as an early-stage product. We learn what their use case is, how they currently run live content and what their pain points are + what they feel is missing from the platform.
  4. Call to action: We then specify a best path forward dependent on the demo. If we think someone is a good fit for our product, we’ll invite them to our private beta + invite them to our Early Partner Program.

Take the time to personalize.

Every demo, we customise the branding of the room to be their branding. We update the logo, colours and images to match their voice. It creates an additional WOW factor and also demonstrates you’ve gone to the effort to make their experience worthwhile.

The biggest takeaway.

The world needs more stories. Everything we do at Storytail has to be led by experience-first thinking. We took the time to create an engaging experience & beautiful story so we could make the best results from our demo calls.

If you want to experience how we host demos for ourselves, feel free to reach out to us.

Ryan Hayward
Co-founder, Storytail
Become the experience your audience craves.

Communicate, tell stories and present your way. Storytail allows you to host in an environment that you control.