Demo calls are always scary. As a founder, you have to go into your unnatural state of sales mode and you feel the knock out punch of your imposter syndrome. Then there’s the additional anxiety that your product is going to burn to the ground as you present and you’re going to be the worst tech company on the existence of earth.
Yep, it’s often a growing spiral.
Fortunately for us, we can present our product inside on our product itself. After hosting endless hours of 1-on-1 product demos over the past month, we’ve learnt a lot from turning someone into a power user.
In this post, I want to share how we built & present our product demo in Storytail.
Demos are not about overloading someone with features. It’s about forming a strong relationship and turning a new user into a leading advocate. Here are a few of the founding principles we adopt when running demo calls:
Often, when someone books a meeting to learn more about your product - you presume they want to hear all about you. And they do, but they don’t care about your ego - only you do. We use our demo calls to get a deeper understanding of their pain points and their use case so we can use that data to build a better product.
No one wants to listen to a boring presentation. We want stories. With every demo, we aim to tell the story of lack of sanity to feeling like a human again.
People want two-way conversations. They’re tired of consuming knowledge. Our demos are designed for users to start using different features from the get go so they can experience the difference.
This is how we structure our demo calls.
Every demo, we customise the branding of the room to be their branding. We update the logo, colours and images to match their voice. It creates an additional WOW factor and also demonstrates you’ve gone to the effort to make their experience worthwhile.
The world needs more stories. Everything we do at Storytail has to be led by experience-first thinking. We took the time to create an engaging experience & beautiful story so we could make the best results from our demo calls.
If you want to experience how we host demos for ourselves, feel free to reach out to us.